Privacy policy
Privacy Policy
Last updated: July 14, 2026
Vial Essentials operates this online store and website, including all related information, content, features, tools, products, and services, in order to provide our customers with a secure and convenient online shopping experience (the “Services”).
Vial Essentials is powered by Shopify, which provides the ecommerce infrastructure used to operate our online store.
This Privacy Policy explains how we collect, use, store, and disclose your personal information when you visit vial-essentials.com, use our Services, place an order, or otherwise communicate with us.
If there is a conflict between our Terms of Service and this Privacy Policy regarding the collection, processing, or disclosure of personal information, this Privacy Policy will apply.
Please read this Privacy Policy carefully. By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy.
Personal Information We Collect
When we use the term “personal information,” we mean information that identifies you or can reasonably be linked to you.
Depending on how you interact with Vial Essentials, we may collect or process the following categories of personal information:
Contact information, including your name, email address, telephone number, billing address, and shipping address.
Payment and transaction information, including payment method, payment confirmation, transaction details, and information required to process your purchase. Payment information may be processed directly by Shopify Payments or other authorised payment service providers.
Account information, including account credentials, preferences, and account settings where applicable.
Order information, including products viewed, products added to your cart, purchases, returns, cancellations, and previous transactions.
Communications, including information you provide when contacting our customer service or otherwise communicating with Vial Essentials.
Device and technical information, including your IP address, browser type, device information, network connection, and other technical identifiers.
Usage information, including information regarding how you access, navigate, and interact with our website and Services.
How We Collect Personal Information
We may collect personal information:
- directly from you when you place an order, create an account, contact us, or otherwise provide information to us;
- automatically when you access or use our website, including through cookies and similar technologies;
- from Shopify and service providers that provide technology, payment processing, fulfilment, shipping, analytics, or customer service services on our behalf; and
- from authorised business partners or other third parties where permitted by applicable law.
How We Use Your Personal Information
We may process your personal information for the following purposes:
Providing and Improving Our Services
We use personal information to operate Vial Essentials and provide our Services.
This includes processing payments, confirming and fulfilling orders, arranging shipping, providing order notifications, processing returns and refunds, managing customer accounts, responding to customer enquiries, and improving the shopping experience.
Order Fulfilment and Delivery
We may provide the personal information necessary to fulfil and deliver your order to our fulfilment partners, logistics providers, shipping carriers, and other service providers.
This may include your name, shipping address, telephone number, email address, and relevant order information.
We only provide information that is reasonably necessary to process and deliver your order.
Marketing and Advertising
Where permitted by applicable law, we may use personal information to provide marketing and promotional communications.
Where consent is legally required, we will obtain your consent before sending electronic marketing communications.
You may unsubscribe from promotional emails at any time by using the unsubscribe link included in our emails.
You may still receive non-promotional communications relating to your account, orders, payments, deliveries, or customer service enquiries.
Security and Fraud Prevention
We may use personal information to authenticate transactions, provide a secure shopping experience, prevent fraud, investigate suspicious activity, and protect Vial Essentials, our customers, Shopify, and our service providers.
Customer Service
We use personal information to communicate with you, respond to enquiries, provide customer support, and maintain our customer relationship.
Legal and Regulatory Obligations
We may process personal information where necessary to comply with applicable laws, accounting obligations, tax requirements, regulatory requirements, court orders, or valid requests from competent authorities.
We may also process information where necessary to establish, exercise, or defend legal claims.
Legal Bases for Processing
Where the General Data Protection Regulation (“GDPR”) or other applicable European data protection laws apply, we process personal information on one or more of the following legal bases:
Performance of a contract — where processing is necessary to process and fulfil your order or otherwise provide requested Services.
Legal obligation — where processing is required to comply with applicable laws, accounting requirements, tax obligations, or regulatory requirements.
Legitimate interests — where processing is necessary for our legitimate business interests, including operating and improving our Services, preventing fraud, and protecting our business, provided that these interests are not overridden by your fundamental rights and freedoms.
Consent — where you have provided consent for specific processing activities, such as certain marketing or cookie-related activities.
Where processing is based on consent, you may withdraw your consent at any time.
How We Disclose Personal Information
We may disclose personal information to third parties where reasonably necessary to operate our business and provide the Services.
This may include:
- Shopify;
- payment processors and payment service providers;
- fulfilment and warehouse partners;
- shipping and logistics providers;
- IT and cloud service providers;
- analytics providers;
- customer support providers;
- professional advisers; and
- government authorities or regulatory bodies where legally required.
We may also disclose information in connection with a merger, acquisition, restructuring, sale of assets, or other business transaction.
We do not disclose personal information to third parties except as described in this Privacy Policy or as otherwise permitted or required by applicable law.
Shopify
Our online store is hosted and powered by Shopify.
Shopify collects and processes personal information relating to your access to and use of our online store in order to provide and improve its services.
Information submitted through our store may be transmitted to Shopify and authorised service providers that may operate in countries outside your country of residence.
Shopify may independently process certain personal information in accordance with its own privacy practices.
For more information about Shopify's processing of personal information, please refer to Shopify's Consumer Privacy Policy and Privacy Portal.
Cookies and Similar Technologies
Vial Essentials and our service providers may use cookies and similar technologies to operate the website, remember preferences, analyse website performance, improve our Services, and, where permitted, provide personalised marketing.
Where required by applicable law, non-essential cookies will only be used after obtaining your consent.
You may manage your cookie preferences through the cookie settings available on our website.
Third-Party Websites and Services
Our Services may contain links to websites, services, or online platforms operated by third parties.
Vial Essentials does not control the privacy or security practices of independent third parties.
We recommend reviewing the privacy policies and terms of any third-party service before providing personal information.
Children's Privacy
The Services are not intended for children.
We do not knowingly collect personal information from children below the applicable age of legal capacity or digital consent without appropriate authorisation.
If you are a parent or legal guardian and believe that a child has provided personal information to us improperly, please contact us.
Where appropriate and legally required, we will take reasonable steps to delete the information.
Security
We use reasonable administrative, technical, and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration, or disclosure.
However, no electronic transmission or storage system can be guaranteed to be completely secure.
You should not send sensitive or confidential information through unsecured communication channels.
Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.
The applicable retention period may depend on whether the information is required to:
- fulfil an order;
- maintain a customer account;
- provide customer service;
- comply with accounting or tax obligations;
- prevent fraud;
- resolve disputes; or
- establish, exercise, or defend legal claims.
When personal information is no longer required, we may delete or anonymise it in accordance with applicable law.
Your Rights Under the GDPR
If you are located in the European Economic Area, you may have the following rights regarding your personal information:
Right of access — you may request information about the personal information we process about you.
Right to rectification — you may request correction of inaccurate or incomplete personal information.
Right to erasure — you may request deletion of personal information in certain circumstances.
Right to restriction of processing — you may request that we restrict certain processing activities.
Right to data portability — in certain circumstances, you may request a copy of personal information in a structured, commonly used, and machine-readable format.
Right to object — you may object to certain processing based on legitimate interests or direct marketing.
Right to withdraw consent — where processing is based on consent, you may withdraw your consent at any time.
Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.
We may need to verify your identity before responding to a request.
We will respond to valid requests in accordance with applicable data protection law.
International Data Transfers
Some of our service providers, including Shopify and certain technology providers, may process personal information outside the European Economic Area.
Where personal information is transferred outside the European Economic Area, appropriate safeguards will be used where required by applicable law.
These safeguards may include an adequacy decision issued by the European Commission or the European Commission's Standard Contractual Clauses.
Complaints
If you have concerns regarding our processing of your personal information, please contact Vial Essentials using the contact information below.
You may also have the right to lodge a complaint with the competent data protection supervisory authority in your country.
If our business is established in Sweden, the relevant supervisory authority is the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten, IMY).
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our Services, business practices, technology, or legal and regulatory requirements.
The updated Privacy Policy will be published on this website and the “Last updated” date will be revised.
Where required by applicable law, we will provide additional notice regarding material changes.
Contact
If you have questions about this Privacy Policy, our privacy practices, or wish to exercise your data protection rights, please contact:
Vial Essentials
Website: vial-essentials.com
email: info@Vial-essentials.com